Radio, television and internet broadcasting is a critical element of Canadian culture and a key player in the country’s news industry.
Outcry grows over CBC’s branded content that mimics news - CBC/Radio-Canada is facing a rising tide of opposition to its new branded-content initiative that its main union describes as “paid advertisements masquerading as real news.” CWA Canada’s largest Local, the Canadian Media Guild (CMG), has added its voice of protest to that of hundreds of former and current employees it represents at CBC, as well as Friends of Canadian Broadcasting. Friends has been circulating a petition against the advertising service, CBC Tamdem, in advance of a Nov. 25-26 meeting of the corporation’s board of directors. It calls on them to put an end to the “extremely insidious” branded content that “casts suspicion over the trust-worthiness of everything else the CBC produces. It’s up to you to stand up for your audience and for all Canadians, to ensure we have access to news and information we can trust.” In a letter to Heritage Minister Steven Guilbeault, the CMG said the public broadcaster is creating and selling corporate-sponsored podcasts and news-like programming or articles — which could appear in English or French on most of its platforms, as well as TV and CBC News Network — “that look and sound remarkably like the journalism our members deliver to Canadians every day under [...] Webinar assists in jump from journalism - It’s no secret that the number of places to practise journalism has been on the decline for years. Whether it’s newsroom numbers withering due to media owners’ cost cuts and pandemic-related layoffs or freelancers facing copyright-grabbing contracts, it’s not an easy profession in which to make a living. But journalism skills are eminently transferable to a number of different communications fields. The Canadian Freelance Guild (CFG), which is affiliated with CWA Canada, has assembled a panel of former journalists who have gone on to new careers. They will discuss, during a Zoom webinar on Wednesday, Nov. 25, 7-8:30 p.m. ET, how they made the leap and how others can do it, too. (The Life After Journalism webinar is free for members of CFG, as well as CBC freelancers who are represented by the Canadian Media Guild. The cost is $15 for ‘Friends of CFG’, which includes CWA Canada members, and $25 for the general public.) The panel is to be moderated by Karen Tankard, a former CBC reporter who now makes her living as a digital campaigner, communications professional and educator. She founded the Canadian versions of Life After Journalism groups on Facebook and LinkedIn. Panelists include: Lesley Pritchard [...] Heritage minister tells media union leaders he’s committed to helping news industry - Two media union leaders received assurances today from Heritage Minister Steven Guilbeault that he will do what he can to help the news industry weather a financial crisis worsened by the pandemic. CWA Canada President Martin O’Hanlon and Kim Trynacity, president of the CBC branch of the union’s largest Local, the Canadian Media Guild, laid out the case for urgent funding for news companies and special help for the public broadcaster in a 40-minute Zoom meeting. “It was a pleasure speaking with Minister Guilbeault. He fully understands the crisis facing the news industry and has committed to doing all he can to help,” O’Hanlon said. “We look forward to continuing our dialogue with the minister, to seeing funds begin to flow to news companies this summer, action to address precarious workers and greater diversity at the CBC, and legislation to make Facebook and Google share advertising revenue with Canadian content providers.” O’Hanlon said Guilbeault was asked to speed up access to the $595-million journalism support fund because “we desperately need money to begin flowing to news companies this summer to avert more layoffs and cost-cutting.” O’Hanlon said he also told the minister “we need specific, quick help for The Canadian Press, especially during the pandemic, given its [...] Union hails expanded access to COVID-19 emergency benefit for media workers - CWA Canada is hailing today’s announcement that the emergency benefit program will now be extended to many precarious workers in the media industry. Martin O’Hanlon, president of the media union, said the change is great news for thousands of precarious media and other workers. “In a crisis like this, it is precarious workers who suffer the most,” O’Hanlon said. “We are very glad that the government listened to our request, and the requests of others, to expand the program. This should be a big help for many media workers in temporary, part-time or freelance jobs.” “Now let’s hope this leads to structural change to create more full-time jobs and provide stability and employment standards to precarious workers.” O’Hanlon, along with Carmel Smyth, president of CWA Canada’s largest Local, the Canadian Media Guild (CMG), had appealed to three federal ministers on behalf of members and other workers who were ineligible for the Canada Emergency Response Benefit (CERB) because of the zero-income criteria. The CERB was originally intended to pay out to people who weren’t eligible for Employment Insurance (EI) and had lost all income for 14 days in the first month as well as in subsequent months. The program will now be opened to part-time workers and freelancers [...]
Link to the full Broadcasting news archive on CWA Canada
18.12.06 J-Source – When not to publish graphic images
18.11.15 Global News – CRTC won’t yet rescind order that lets Canadians watch U.S. Super Bowl ads
18.11.14 Rabble.ca – Federal review of broadcasting and communications faces stiff headwinds
18.11.01 Financial Post – ‘It’s not a tax’: CRTC chair defends proposal for internet providers to contribute to Canadian content